CASE STUDY
Hexagon
Fueling the transformation of the Corporate Marketing team at Hexagon
Led by: James Harrington, Co-Founder and Managing Partner
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CASE STUDY
Hexagon
Fueling the transformation of the Corporate Marketing team at Hexagon
Led by: James Harrington, Co-Founder and Managing Partner
+
CASE STUDY
Hexagon
Fueling the transformation of the Corporate Marketing team at Hexagon
Led by: James Harrington, Co-Founder and Managing Partner
+
Search & Scale Solutions
Altura Partners connects SaaS companies and digital consultancies with exceptional talent across the Americas, EMEA, and APAC.
Transforming Hexagon’s Corporate Marketing Team with Strategic Talent Acquisition
COMPANY OVERVIEW
Hexagon is the global leader in measurement technologies, they provide the confidence that vital industries rely on to build, navigate, and innovate. Hexagon bridges the physical and digital world with cutting-edge solutions in discrete manufacturing, reality capture and positioning solutions – making industries and cities safer, smarter and more sustainable.
Measurement is the foundation of progress, when it has to be right, it has to be Hexagon.
THE Hiring Challenge
In April 2023, Madlen Nicolaus joined Hexagon as Chief Marketing Officer (CMO) with a bold mandate: build the brand, simplify the narrative, rebuild Hexagon.com and transform the corporate marketing team. To bring this ambitious vision to life, she needed to assemble a world-class marketing team with the capability to match.
The brief was multifaceted. A core priority was to diversify the corporate marketing team beyond its U.S. base in Atlanta, by expanding its presence in Europe - supporting Hexagon’s European heritage and global footprint, and ensuring closer alignment with regional markets.
Simultaneously, Hexagon was preparing for a full-scale rebuild and launch of Hexagon.com. This involved foundational work such as a platform migration and the development of a completely new website. To deliver this, the team needed digital marketing leaders with deep technical skills, experience in complex digital transformation projects and a strategic mindset.
In addition, the company was embarking on a global brand refresh, requiring experienced marketing professionals capable of defining and activation a new brand and narrative internally and externally across a global stage. Altura Partners was engaged to identify and secure high-impact talent aligned with Hexagon’s culture, cadence, and long-term ambitions.
the solution
Understanding the Vision
Altura worked closely with Madlen to fully understand Hexagon’s long-term marketing objectives and transformation roadmap.
Precision Hiring
A rigorous selection process ensured that all new hires brought the right level of strategic vision and executional excellence to their respective roles.
Global Talent Mapping
Altura identified and engaged exceptional marketing professionals across Europe and North America, mapping talent against the business's evolving needs.
Cultural Alignment
James Harrington’s ability to deeply understand Hexagon’s culture and cadence enabled the selection of candidates who were not just qualified on paper but where also the right personality and cultural fit – ensuring long-term success for both candidate and Hexagon.
THE RESULTS
Transforming Hexagon’s Corporate Marketing Team with Strategic Talent Acquisition
VP Digital, Marketing Operations & Analytics
VP Corporate Communications
Senior Director, Marketing Operations
Director of Analyst Relations
Senior Digital Content Strategist
Senior Social Media Strategist
Executive Assistant
Senior UX Lead
Senior Corporate Communications Operations Manager
Brand Marketing Manager
Content Marketing Manager
THE IMPACT
These hires have played a pivotal role in reshaping Hexagon’s corporate marketing team by:
01
Driving the marketing strategy and building a high-performing corporate marketing team
02
Accelerated and improved Hexagon’s web presence
03
Successfully relaunching Hexagon’s refreshed visual identity and narrative.
04
Expanding the team’s geographic footprint and bringing in diverse talent from Europe and North America.
THE Partnership
Through its strategic partnership with Hexagon, Altura Partners has demonstrated its ability to execute high-stakes, multi-geographical hiring initiatives. By aligning talent acquisition with broader business transformation goals, Altura secured world-class marketing leadership and specialist talent to fuel brand growth, demand generation, and digital excellence.
Madlen Nicolaus
Chief Marketing Officer
Hexagon
Partnering with Altura Partners has been a game-changer for Hexagon’s corporate marketing team. When I joined, I needed exceptional talent across multiple disciplines, geographies, and experience levels – Altura delivered exactly that. James Harrington truly understands our business, our culture, and what makes a candidate the right fit – not just on paper, but in personality and long-term potential. Thanks to Altura Partners, we’ve built a world-class marketing team that is shaping Hexagon’s future. I couldn’t recommend them more highly.
Madlen Nicolaus
Chief Marketing Officer
Hexagon
Partnering with Altura Partners has been a game-changer for Hexagon’s corporate marketing team. When I joined, I needed exceptional talent across multiple disciplines, geographies, and experience levels – Altura delivered exactly that. James Harrington truly understands our business, our culture, and what makes a candidate the right fit – not just on paper, but in personality and long-term potential. Thanks to Altura Partners, we’ve built a world-class marketing team that is shaping Hexagon’s future. I couldn’t recommend them more highly.
THE Partnership
Through its strategic partnership with Hexagon, Altura Partners has demonstrated its ability to execute high-stakes, multi-geographical hiring initiatives. By aligning talent acquisition with broader business transformation goals, Altura secured world-class marketing leadership and specialist talent to fuel brand growth, demand generation, and digital excellence.
Partnering with Altura Partners has been a game-changer for Hexagon’s corporate marketing team. When I joined, I needed exceptional talent across multiple disciplines, geographies, and experience levels – Altura delivered exactly that. James Harrington truly understands our business, our culture, and what makes a candidate the right fit – not just on paper, but in personality and long-term potential. Thanks to Altura Partners, we’ve built a world-class marketing team that is shaping Hexagon’s future. I couldn’t recommend them more highly.
Madlen Nicolaus
Chief Marketing Officer
Hexagon
Precision & Partnership
James Harrington is a seasoned executive search professional specializing in global talent acquisition for high-growth technology and SaaS companies. James has a proven track record of identifying and securing top-tier talent for senior leadership roles across marketing, sales, and digital transformation functions. With a deep understanding of corporate culture, business cadence, and organizational needs, James excels at aligning candidates with the strategic vision of his clients, ensuring a seamless fit both in expertise and company dynamics. His ability to assess talent beyond resumes—focusing on cultural alignment, leadership style, and long-term impact—has made him a trusted advisor to C-level executives. James has successfully led high-stakes hiring initiatives for global enterprises like Hexagon, IBM and Kyndryl. His expertise spans executive search, talent strategy, and organizational transformation, making him a key partner for businesses seeking exceptional talent to drive innovation and commercial success.
James Harrington
Partner With Us
Altura Partners are experts at collaborating with international SaaS organisations. We would welcome a conversation to discuss how we can best partner with you.